IRCTC selects Yebhi as its E-Commerce Partner

In February this year, IRCTC has opened a tender to shortlist a white label solution provider for its online retail platform. In White Label Model, the back-end jobs are outsourced whereas the front-end ones are owned by the company itself.

Under the Partnership, Yebhi will be responsible for developing and managing eCommerce platform for IRCTC and also for providing customization on the user interface and storefront design. It will also be managing the B2C supply chain for shipment of product and logistics integration, processing orders, handle warehousing and delivery.

Yebhi.com, which had recently raised INR 60 crore in a bridge round from existing investors, is a fashion and lifestyle eCommerce company working on an affiliate marketplace model. It is offering almost 17 categories on its website.

How to Calculate Budget for Effective Digital Marketing (Online Including Search Engine, Social Media, SMS, Email, Blogging) ??

Digital Marketing Budget is calculated as 40% of a total Marketing Budget that is based on of 5% of Total Annual Revenue for B2B, and 15% for B2C
Other Factors which depend on the Calculations include Reach (Local, Regional or National); Audience; Competition; Industry

But slowly Traditional Marketing Strategies are being replaced by Digital Marketing Strategy because they deliver Higher Visibility, Strong Recall Value to Brand, Customer Engagement, Interactivity, High ROI and above all Cost Effective. So your ideal marketing plan must involve more inclination towards Digital Marketing Budgets. 2013-14 will mark some of New Start Ups with Innovative Ideas for various industry which will be entirely on Digital Platforms.

Some of the Industries which show high potential of Digital Marketing and Platform includes Lifestyle Products, Health Care and Real Estate.

 

For More Updates and Information follow Mr. Ashu Gaur (Managing Director, Eixil Group) 

Personal Website: http://www.ashugaur.com

Facebook: http://www.facebook.com/eixilgroup

Google Algorithm Updates and Effect on Your Search Results

Google is always testing and tweaking the search results we see when we perform a Google search and no two people will see the same search results page. The search results pages are heavily influenced by whether you are logged into Google, where you are and how much Google has personalized your particular search results page based on your previous activity on their services.

In May and June 2013 there were a number of large and small scale Google algorithm updates:

Phantom Update – Around the 9th to 15th May 2013: Around these dates there were a lot of reports from site owners and agencies that they had seen a significant drop in traffic to their sites and a drop in their search rankings. Google did not confirm any updates around these dates, but none the less something happened!

Domain Crowding – 21st May 2013 (estimated): Google confirmed that they released a minor algorithm update which addressed the problem of too many results from the same website appearing in the search results on pages 2 and below. They were seeking to address this by limiting the results from the same domains and diversifying the results.

Penguin 2.0 – 22nd May 2013 – The big one: This update is specifically designed to eliminate what Google calls web spam. These are websites that Google thinks are violating its quality guidelines in order to rank highly. There have been a number of these Penguin updates since the 24th April 2012. These updates are mainly known for targeting websites which have “unnatural” back-links (the websites that link back to your website). Basically are these links normal or are they paid for, spam links. If Google thinks they are not normal, you could well be hit by a Penguin update!

Payday Loan – 11th June 2013 (onwards): This was a Google announced update that sought to address websites within industries, like payday loans, which are well known for trying to manipulate the search results with various nefarious tactics.

Related articles

• Google To Take Action Against Fake Search Results Injected Into Browser History (seorhea.wordpress.com)
• Keeping Up With the Penguin and the Panda (seoexpertpage.wordpress.com)
• Penguin 2.0, A Promising Trainee (business2community.com)
• Google May Be Updating Search Algorithm (seroundtable.com)
• The Role of Social Media in SEO (business2community.com)

Six Principles of Great Content Brands

Source: Doug Kessler January 28, 2013

You’ve probably noticed that there’s an awful lot more content out there this year than there was last year. Project similar growth in the next year or two, and you’re looking at an Atlantic-and-a-half of new content, all begging for you customers’ attention.

On the one hand, it’s a good sign: It shows that marketers are getting hip to the power of content. On the other hand, if you’re a marketer, it’s also a warning sign.

With that in mind, we created a new rant on SlideShare called “Crap. The Content Marketing Deluge.” It’s a plea to all marketers to start focusing on one thing: creating a Great Content Brand that’s strong enough to survive the coming deluge.

A Great Content Brand is the only thing that will protect you from the erosion of engagement that the vast majority of content marketers are about to experience.

So it’s important… maybe the most important thing you can put your time, energy, and budget into.

Related articles

• Quality Content Is An Investment. Do Us All A Favor, And Invest Wisely. (adpulp.com)
• Why Marketers Need to Rise Above the Deluge of Crappy Content (rpmgr.com)
• 10 SlideShare Strategies that Will Boost Your Content’s Value (contentmarketinginstitute.com)
• 4 Reasons Why Content Marketing is Scaring the Pants Off Media Companies (contentmarketinginstitute.com)
• Content marketing gone terribly wrong (m-cause.com)
• Effective Content Marketing: 5 Habits that Help You Stand Apart (contentmarketinginstitute.com)
• An Emerging PR Trend: Content PR Strategy & Tactics (prnewswire.com)